Background to our campaign
Wednesday 18th November was World COPD day. BI UK’s respiratory team, in conjunction with PR Agency WE Consulting, wanted to raise awareness of the signs and symptoms of chronic obstructive pulmonary disease (COPD) by attempting to “make Twitter #cough”.
To raise interest in and conversations about COPD (both to increase awareness and to encourage earlier diagnosis), particularly around World COPD Day, we developed a campaign to run across Twitter with the aim of creating a spike in mentions of the word ‘cough’ by using #cough in all tweets. When we measured the number of tweets sent across a time frame, and showed them in a graph, they mimicked the sound wave of a cough. Continue reading How we made Twitter #COUGH