Tag Archives: COPD

How we made Twitter #COUGH

Background to our campaign

Profile V3Wednesday 18th November was World COPD day. BI UK’s respiratory team, in conjunction with PR Agency WE Consulting, wanted to raise awareness of the signs and symptoms of chronic obstructive pulmonary disease (COPD) by attempting to “make Twitter #cough”.

To raise interest in and conversations about COPD (both to increase awareness and to encourage earlier diagnosis), particularly around World COPD Day, we  developed a campaign to run across Twitter with the aim of creating a spike in mentions of the word ‘cough’ by using #cough in all tweets. When we measured the number of tweets sent across a time frame, and showed them in a graph, they mimicked the sound wave of a cough. Continue reading How we made Twitter #COUGH

Health Policy Briefing Document launches at Reception in Parliament

Parliamentary launch of BI Health Policy Briefing
Parliamentary launch of BI Health Policy Briefing

Tuesday 20th October 2015 saw the Communications Team launch BI’s health policy briefing document in the Strangers Dining Room at the House of Commons. The policy document has been developed by the team to outline specific asks of the recently elected Government on issues such as NICE, the Pharmaceutical Price Regulation Scheme (PPRS), Specialised Commissioning and in the therapy areas where we major.

Coinciding with the State Visit to Parliament by the President of China, there was a moment when it looked like people weren’t going to be able to gain access to the building, but we remained calm and welcomed over 50 guests to our reception. These were made up of a wide range of our stakeholders, including MPs from all sides of the House, Lords with an interest in Health, staff from the Department of Health and NHS England – including the Chair of NICE and the National Clinical Director for Diabetes – and a range of clinical stakeholders who had come to hear what we had to say, along with representatives from patient organisations with whom we have been working closely over the last few years. Continue reading Health Policy Briefing Document launches at Reception in Parliament