The Welsh rugby team and ex Wales player Jonathan Davies OBE are helping to raise awareness of lung cancer. Each year in Wales, deaths from lung cancer account for over one fifth of all cancer deaths(1). As outcomes for lung cancer in Wales are very poor; it ranks 28 out of 29 European countries(2), the team agreed to help us, the Roy Castle Lung Cancer Foundation and the Velindre Cancer Centre in Cardiff to highlight the problem. Continue reading Campaigning to raise awareness of lung cancer
Embracing patient-centric healthcare
The days of pharma merely developing and pushing pills are long gone as the sector embraces patient-centric healthcare. Quite how warm that embrace is varies from company to company but the importance of trying to see the world through the eyes of the patient is doubted by none.
While we still talk about molecules, clinical trials and regulations, the patient is slowly but surely being placed at the heart of everything we do. They are no longer passive participants but real collaborators.
The pharmaceutical industry has, I believe, along with governments and clinicians, come to realise that the paternalistic attitudes towards healthcare in the past, of believing that they know what’s best, will no longer wash. In the UK government’s consultation document, ‘Liberating the NHS: No decision about me, without me’, published in May 2012, declared that “genuinely shared decision-making is about giving everyone more say in decisions about their own care”.
This year marks the 20th anniversary of VTI Day in Bracknell and, once again, Boehringer Ingelheim employees will be helping out in the local community.
In May, Boehringer employees picked up paintbrushes, gardening tools and rubbish bags to support a whole host of projects including helping Action for Children, which is again our charity of the year.
VTI stands for Value Through Innovation and, in turn, is what Boehringer Ingelheim stands for; we are continually looking to develop new solutions for our customers and patients.
Our aim is to contribute to a sustainable environment for the future and this includes corporate responsibility, as befits an altruistic family-owned company.
This does not begin and end with VTI day, however.
As a company, we are committed to family health and the first aid initiatives that we have established in recent years with the local newspaper, the Bracknell News, are, in my opinion, fantastic examples of ‘best practice’ in providing value through innovation. There is nothing more important than life itself and these schemes have taught potentially lifesaving skills to children and adults alike.
Every year, up to 150,000 people die in situations where first aid could have given them a chance to live. However, unfortunately, first aid training is not part of the National Curriculum, or – unlike many European countries – a requirement of the driving test. Therefore, there is a large gap in knowledge of such a vital skill, one that, locally, we are striving to help fill.