Greg Woodley, Marketing and Communications Director at Roy Castle Lung Cancer Foundation

Guest Post: #Beatboxcough

Greg Woodley, Marketing and Communications Director at Roy Castle Lung Cancer Foundation
Greg Woodley, Marketing and Communications Director at Roy Castle Lung Cancer Foundation

To everyone at Boehringer Ingleheim I would like to say thanks for supporting Lung Cancer Awareness month this November. We would also like to say a huge thanks to all those involved in the Beat Box Collective Cough Campaign for delivering a truly innovative and impactful campaign  which is really going to make a difference.    I’m the Marketing Director at Roy Castle Lung Cancer Foundation and it is some of the best awareness work I’ve seen.  We’re the only Lung Cancer charity in the UK and we’ve been fighting lung cancer for 25 years – I’d like to tell you a little about one of the biggest cancer challenges the NHS faces. 

Each day 97 people die of lung cancer in the UK, five year survival rates at 9.5% are poorer than all other major cancers in the UK.1,2  The United Kingdom Lung Cancer Coalition released its Ten Year report this month and alarmingly they reported a 17% increase in prevalence of lung cancer in women.3

However our work has delivered some significant improvements and the 1 year survival rate has increased by 7.9% in the last ten years.4  Yet more needs to be done.  Early detection is the key to delivering a world where no one dies of lung cancer.  In spring 2016 we will see the publication of the Nelson Study; we hope that it will provide the evidence base for a UK national screening programme. We will then campaign for immediate implementation.

The message is simple: know your signs and symptoms. Please visit our website for more information on what to look for:  http://www.roycastle.org/how-we-help/lung-cancer-information/understand-the-disease/signs-and-symptoms or, if you would like to know more about the work Roy Castle Lung Cancer Foundation does, then visit www.roycastle.org

In 2016, we will launch our campaign for Women Against Lung Cancer and we will look forward to sharing the details in due course and continuing our work together.

The #Beatboxcough YouTube video can be found here

About the Author

Greg Woodley is the Marketing and Communications Director at Roy Castle Lung Cancer Foundation. Greg started his career as a medical technical officer at the Royal Brompton NHS Hospital which was followed by a number of marketing roles in the pharmaceutical industry, most recently this involved the launch and management of a mass vaccination programme for cervical cancer.  He lives in Liverpool, his 6 year old son Harry keeps him busy and spare time is mainly spent following playing and coaching rugby.

References

  1. Cancer Research UK. Lung Cancer statistics. Available at: http://www.cancerresearchuk.org/health-professional/cancer-statistics/statistics-by-cancer-type/lung-cancer#heading-One. Accessed November 2015.
  2. Cancer Research UK. Lung Cancer five year net survival, England and Wales. Available at: http://www.cancerresearchuk.org/health-professional/cancer-statistics/statistics-by-cancer-type/lung-cancer/survival#heading-Zero. Accessed November 2015.
  3. TEN YEARS ON IN LUNG CANCER: THE CHANGING LANDSCAPE OF THE UK’S BIGGEST CANCER KILLER. October 2015.
  4. Cancer Research UK. Lung Cancer one year net survival, England and Wales. Available at: http://www.cancerresearchuk.org/health-professional/cancer-statistics/statistics-by-cancer-type/lung-cancer/survival#heading-Two. Accessed November 2015.

Date of preparation: November

UK/ONC-151120